Lego targets boys with ‘build a vehicle’ Nickelodeon drive
Stuart TurnerTV campaign invites fans to design a vehicle for chance to star in Lego City ad.
Month: August 2009
FSA report fails to deter consumers from organic
Stuart TurnerThe majority of consumers still believe organic food is healthier than non-organic, despite a report to the contrary released by the Food Standards Agency (FSA), according to a Marketing Week online poll.
Tesco extends double points offer as market share dips
Stuart TurnerSupermarket denies initiative is a result of growing pressure from competitors.
Collaborative approach marks new age of CSR
Stuart TurnerA new wave of research hopes to boost brand awareness and interest in the One Young World summit taking place next year. But can the project succeed? asks Mark Choueke
Take a firm stance in the face of recession
Stuart TurnerAs I write this, the day’s newspapers report a slide in the value of shares worldwide amid fears that the recent stock market rally has come to an end. Elsewhere, the news agenda is dominated by various shades of gloom. Unemployment figures continue to climb and signs of a recovery are few and far between. […]
War on waste is thin end of wedge
Stuart TurnerOn 10 August, environment minister Hilary Benn (pictured) published a food strategy paper that contained proposals, which – if taken at face value – set the government on a collision course with cherished marketing principles and the way brand owners and supermarkets do business.
Think small for the potential of big rewards
Stuart TurnerResearch shows small firms are keener than ever to review their suppliers – a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
Five ways to keep your marketing department healthy
Stuart TurnerMarketing Week identifies five strategies that can help businesses and marketers adapt to a recession by improving levels of staff morale and marketing capability.
Gap ditches TV ads in favour of social media
Marketing WeekGap has dropped TV ads in favour of an online social media campaign to promote its reinvented line of jeans.
Maoam targets youth market with sampling activity
Marketing WeekConfectionary brand Maoam is launching an experiential campaign to promote the launch of its new fruit product ChewTwo, which offers two fruit flavours in one sweet.
Magners reviews advertising business
Marketing WeekC&C Group has launched the latest stage in its attempt to revive flagship UK cider brand Magners by calling a review of the advertising account.
Manchester Evening News out of ABC
Marketing WeekMEN Media, owner of the Manchester Evening News, is in discussion with the Audit Bureau of Circulation about developing a new model of measurement for the newspaper.
More Than poaches rival’s head of ebusiness
Marketing WeekInsurance provider More Than has appointed former Swiftcover head of ecommerce Ian Hood as head of ebusiness.
Abercrombie posts loss
Marketing WeekU.S. fashion retailer Abercrombie & Fitch has reported a loss of $26.7m (£16.4) for the thirteen weeks to 1 August against total sales down 23% to $648,5m (£398m) across the group.
Virgin appoints executive director of TV
Marketing WeekVirgin Media has recruited Disney Interactive Media Group senior VP and managing director Europe, Middle East and Africa, Cindy Rose, to take the role of executive director of television.