Expedia recruits Andrew Warner from LG

Online travel operator Expedia has appointed former LG marketer Andrew Warner as senior marketing director for Europe, Middle East and Africa.


Warner will report to Mikael Andersson, Expedia vice-president EMEA. It is unclear if Warner’s position is new or when he will join Expedia.
A spokesperson for the travel operator confirmed his appointment, but said further details on Warner’s role will not be disclosed until he joins Expedia. It is understood the role may have been created as part of a company-wide restructure.

Expedia has said it wants to continue its aggressive expansion strategy and open in new markets worldwide later this year. The online travel agent has launched in eight new European markets in the last two and a half years.

Warner, who left his post of UK marketing director at LG Electronics earlier this month, has been replaced by former Cadbury and Mars marketer Paul Trueman, who becomes marketing director for UK and Ireland. Trueman joins from LG Electronics Europe where he has been European marketing director for the home entertainment and media division since September 2008.

Trueman is now responsible for coordinating UK and Ireland brand and product marketing programmes. He will work with an in-house team of 35 category specialists and reports to Ward Crawford, chief operating officer.

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