NSPCC launch legacy and fundraising campaigns
Rosie BakerThe NSPCC is launching a legacy campaign to encourage people to leave money to the charity in their will, alongside a fundraising ad.
Month: May 2010
England 2018 names new chairman after World Cup bribe claim
Russell ParsonsThe Football Association has appointed Geoff Thompson as the chairman of the team leading England’s bid to host the World Cup in 2018 after allegations that former chair Lord Triesman accused rival bidding nations of bribery.
Flora encourages consumers to “Care for the hearts you love”
Joe FernandezUnilever is unveiling a new campaign today (17 May) for butter spread Flora, aimed at encouraging people to look after their hearts and the hearts of those they love.
Hotels.com unveils TV ad inviting consumers to “Wake Up Happy”
Joe FernandezHotels.com is unveiling a television advertising campaign inviting consumers to “Wake Up Happy” by staying in one of its 120,000 worldwide properties.
Defaqto looks to promote its “Star Ratings” comparison service
Joe FernandezDefaqto, the independent financial research company, is launching an outdoor advertising campaign promoting its Star Ratings reviewing scheme to consumers looking for advice on financial products.
Nationwide campaign stars Little Britain characters
Russell ParsonsNationwide is launching a campaign featuring characters from comedy sketch show Little Britain. The activity aims to distance the building society from high street rivals by highlighting its mutual status.
The Sun signs up Wallace & Gromit
Joe FernandezThe Sun has signed up Wallace & Gromit as its latest comic strip characters.
Powerade signs up Jessica Ennis as brand ambassador
Joe FernandezPowerade has signed up British athlete Jessica Ennis as its latest brand ambassador.
Innocent launches first TV ad campaign for This Water
Marketing WeekThis Water, the fruit drink brand owned by Innocent Drinks, launches its first TV ad campaign next week.
Election helps quality press with April circulation
Branwell JohnsonElection coverage failed to help boost overall newspaper circulation in April, although the quality titles benefitted while the popular titles lost ground, according to the latest ABC figures.
Bauer appoints advertising leader following strategy review
Rosie BakerBauer Media, which publishes Grazia, Q, and FHM, has appointed a raft of new advertising professionals following a review of its magazine advertising strategy.
Drinkaware to help tackle booze problem of Brits abroad
Branwell JohnsonAlcohol awareness charity Drinkaware is teaming up with the youth holiday operator Club 18-30 to promote responsible holiday drinking during the 2010 summer season.
Motors.co.uk unveils “Motor Sensei” as new brand icon
Joe FernandezMotors.co.uk, the Daily Mail and General Trust owned used car network, has unveiled a major advertising push starring a new brand icon, called the “Motor Sensei”.
Absolute Radio launches 90s music digital station
Jessica DaviesAbsolute Radio is to launch a new digital station, Absolute 90s, in a bid to increase its audience reach.
Asos to launch in US
Rosie BakerAsos.com, the online fashion retailer, is poised to launch in the US, as part of its international expansion, according to reports.