In the second profile of keynote speakers at the Data Summit 2010, National Express’s Chris Dobson explains why having constraints on resources is sometimes a good thing if it focuses attention on the value of what you have.
With the launch of its B2B lead management application Neolane Leads, the software provider says it is bringing best practice in the sector back home.
BSkyB’s data and analysis director, Simon Kaffel, is this year’s chair of judges for the Data Strategy Awards.
The Email Marketing Council of the Direct Marketing Assoication is warning that the rising volume of spam is putting deliverability of legitimate marketing emails at risk unless practitioners adopt best practice.
The Co-Operative Bank is promoting anti-fraud and identity management initiatives to local authorities and other public sector organisations in partnership with GB Group.
If ROI is your most important objective – and let’s face it, if it isn’t, you will not have a job for much longer – then it stands to reason you will want to be able to prove it. So why does the area of marketing measurement continue to be one of the most challenging aspects of this industry?
In a welcome early delivery against election campaign promises, identity cards are to be scrapped today, along with the new generation of biometric passports. ID cards collapsed under the dual burden of failing to provide any additional policing or national security benefits and being a costly vanity project in an era of austerity.
Integrated voice and data provider Daisy Group has signed a sector-exclusive deal for lead generation from B2Group’s national business census. It is the first fully-contracted partner for the B2B lead and customer creation business, which is rolling out the SME Census as a continuous telephone survey of three million small and medium-sized businesses in the UK.
Women’s fashion retailer Phase Eight is driving its email marketing activity with customer profile data following the implementation of a marketing automation solution.
Royal Mail is replacing its Universal Suppression Service with a new product aimed at being more flexible and responsive. NCOA Suppress enhances the National Change of Address file as a one-stop suppression and data cleansing service. Using verified Redirection data exclusively, it offers users daily and weekly updates of PAF-cleaned changes.
Last Thursday I spent the day at the top of Milbank Tower in London at the 7th Annual IDM B2B Conference; the week before a day at Cranfield University’s annual Business Growth Conference. Both were excellent events.