Aegis predicts modest growth in 2010
Branwell JohnsonAegis Group, owner of the Carat and Vizeum media agency networks, says it is on course to deliver “modest growth” for the full year in its statement on business for the first quarter of 2010.
Month: May 2010
O2 unveils £5m ad push for home broadband and home phone
Joe FernandezO2 is unveiling a £5m integrated ad campaign championing its high-speed broadband offering and promoting its new home phone services.
Vodafone profits increase by 8.4%
Joe FernandezVodafone Group has posted an 8.4% increase in revenues to £44.5bn in the last financial year, boosted by making a series of cost-efficiencies including simplifying its marketing operations.
La Senza launches summer ad campaign
Rosie BakerLa Senza, the high street lingerie chain, is launching a press and outdoor campaign to promote its summer lingerie and swimwear ranges.
Third-party coalitions get seal of approval
MaryLou CostaIt is not just Prime Minister David Cameron that needs third-party support, household brands are discovering that accreditations from independent organisations can be used to improve sales figures.
How to future-proof your brand strategy
Lucy HandleyBrands can ensure they don’t fall victim to changing consumer trends by following five rules developed by research consultancy Clear that are designed to make marketing strategies future-proof.
We must swallow bitter pill of austerity
Marketing WeekThe term austerity derives from the Greek word for bitterness. It’s the perfect encapsulation of the decade ahead for British marketers. We may have survived the great financial storm of 2008, but the flooding that follows the initial down-pour are now set to engulf the British economy for many years to come.
Mobile advertisers must take a leaf out of service sector’s book
Michael NutleyAs the reach of wireless internet becomes ever greater, debate is raging about how to make mobile advertising really pay.
Brands get to grips with the art of design
Ruth MortimerAs design makes an ever-greater impact on marketing programmes, six senior marketers share their views on the many ways it can help a build a brand.
Intelligent use of data earns consumer trust
Lou CooperAs the lines between marketing and service blur, brands must use both behavioural and volunteered data to deliver communications that meet consumer demands.
Football flies the flag for ‘Brand England’
Mark Choueke“Countries are not brands. They are countries.” So said our columnist Mark Ritson, in a recent examination of the concept of nation branding exercises. Many of you who weighed into the online debate sparked by that particular column took Mark’s side.
Coalition government sounds rather like all “agency planning” meetings
Marketing WeekBeing a senior member of the Conservative Party or Liberal Democrats must be rather like being a senior executive at Kraft or Cadbury. When two become one, there are deals to be done and compromises to be made. Winners and losers.
Dyson rejigs marketing to advance its profile abroad
Joe FernandezDyson has reorganised its marketing department in a bid to boost its profile overseas.
Public sector braces itself for major ad budget cuts
Marketing WeekMarketing budgets are unlikely to escape the Government’s swingeing cuts to public spending, though the Department of Health’s anti-obesity Change4Life drive could escape the worst.
Brand strategy must include links with live music events
Rosie BakerSurvey shows Glastonbury-style events help make connection with consumers.