TripAdvisor runs ad competition for travel brands
Jessica DaviesTravel review site TripAdvisor is holding a competition for travel brands and agencies to design a creative ad campaign to run across its site.
Travel review site TripAdvisor is holding a competition for travel brands and agencies to design a creative ad campaign to run across its site.
Selfridges has approached advertising agencies with a view to creating a new brand campaign for the upmarket department store.
Brands are increasingly turning to marketing messages that promote their links to British farming as an extension of sustainability strategies, according to experts.
Mail Online has kicked off an aggressive push into the US, taking on editorial and sales staff at its recently established Los Angeles office to produce its first content dedicated to a US audience.
Coca-Cola has launched its first social media activity for juice brand Capri Sun in a partnership with teen virtual world Habbo.
Cadbury’s global marketers could face redundancy if they do not sign new regional contracts under Kraft, Marketing Week has learned.
Brown-Forman wants to change the perception of tequila from a drink to be consumed in shot form on celebratory nights out to a drink to be savoured.
Toyota is to highlight user experiences and industry accolades in its latest marketing push in an attempt to reassure consumers following a spate of recalls and faults.
Waitrose has revealed it is launching a branded range with its celebrity chef brand ambassador Heston Blumenthal. Is Waitrose hoping its affiliation with the chef will mirror the success of Sainsbury’s partnership with Jamie Oliver or is it hinging too much on the tie up?
Cadbury is launching a new chocolate product in the lead up to the Christmas period in order to celebrate its partnership with the Make-A-Wish Foundation.
Channel 4’s new chief executive, David Abraham, has called for a “genuine partnership, as opposed to a simplistic buyer and seller relationship” in his first address to UK advertisers, made today (6 July).
Virgin Media has created an online time capsule to celebrate people’s favourite content on the web from the past decade of broadband.
The Coca-Cola Piccadilly Sign will act as a live score board and news ticker for the final four games of the World Cup, in the first activity run out of the North West Europe & Nordics (NWEN) region.
Yahoo is launching a news service with content based on search queries and online trending topics.
Birds Eye has launched a company-wide sustainability plan, called “Forever Food”, pledging to only sell responsibly sourced food and promising to drive consumer awareness of more sustainable and healthy choices.