Health campaign shows benefits of physical channels
The Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
The Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
Cuts to funding of the arts threaten to sweep away corporate support in its wake and throw the baby out with the bathwater. Sitting on the desk of culture secretary Jeremy Hunt is a document detailing the draconian budget cuts that the Arts Council England (ACE) will have to make in the wake of […]
Insurance group Aviva is using images and footage of its customers and employees for its first global brand campaign.
Dance band Faithless are partnering with Shazam to promote their UK tour as well as their new album ’The Dance’ on television adverts across the UK.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.