Gillette launches Twitter campaign to find out if the public likes beards

Gillette has launched an online campaign to find out whether having a beard or being clean shaven is better.

The campaign from the P&G-owned brand features identical twins Dean and George Georgiandes, one of whom is clean shaven while the other has a beard. It sets them task to see which the general public prefers.

The experiment will be documented and shown online, mainly via Twitter through Gillette’s profile. The twins will tackle challenges such as discovering whether shop assistants are more helpful to the bearded or not, and a pasta-eating competition.

The final decision will be down to which twin has the most followers on Twitter at either @georgiogeo or @dino_geo.

James Nunn, brand communications manager at Gillette, said, “The decision to be cleanly shaven or grow a beard is something that has probably crossed the mind of most men. Hopefully our research and products will leave the option of having a beard to personal choice as opposed to an uncomfortable shave.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here