Month: October 2010

Online and mail-order retailer of underwear and swimwear Kiniki has overhauled its marketing strategy after new insights drawn from its customer data. A year-long study of data patterns helped it cut marketing overheads by 12% without affecting sales revenue. Kiniki installed Safewire Arx BI, a business intelligence solution built on InterSystems DeepSee software, which gave […]

Customer insight and database marketing company Transactis is enabling real-time linking of online data capture with offline customer information. Using a middleware solution that removes the need for disruptive changes to e-commerce applications, it will allow real-time decision-making using holistic customer data. Application Mediation, a platform developed by Australian technology company FMT, allows users to […]