Comet launches reward scheme
Rosie BakerComet has launched its first reward scheme to drive repeat custom in the fiercely competitive electricals sector.
Month: October 2010
Research Viewpoints Supplement
Marketing WeekThe Research Viewpoints Supplement is available to view – please click here
Universal Music’s Wells promoted to global digital president
Charlottle McElenyUniversal Music has promoted Rob Wells to the new role of president of global digital business.
Reader’s Digest creates new management team
Joanne OattsFormer marketing director of Bank of Scotland David Titmuss has been appointed chief executive of Reader’s Digest, following a troubling year for the 72-year-old magazine.
A nation of online shopkeepers
Joanne OattsGoogle’s latest report into the UK’s online industry has thrown up some interesting revelations about British business, and the future of the digital economy in this country. Worth £100bn and making up 7.2% of GDP, the UK online economy is booming, and looks set to rise by 10% by 2015 according to Google and Boston […]
Opinions from Design and Brand Consultants
Marketing WeekPlease click here to view the supplement
The content economy: the answer to brand, publisher and consumer co-existence
Josie AllchinAlicia Navarro, the founder and chief executive of affiliate marketing company Skimlinks, explains how combining relevant content within text marketing enhances the online consumer experience. Consumers’ love affair with the internet’s treasure chest of information has fuelled the proliferation of content sites: from newspapers’ expansion into internet news portals to the explosion of sites built […]
Marketing in crisis?
Lucy HandleyThis week’s cover feature looks at the often grim view board members have of marketing. But is marketing at a crisis point? Over the last few weeks I have almost become convinced that it is. It started when I began researching this week’s cover feature on what board members really think of marketers. I spoke […]
Digital Strategy – September Edition
Marketing WeekClick here to view the Digital Strategy September Edition
Ex-Coke marketer Cathryn Sleight resurfaces at Unilever
Joe FernandezCathryn Sleight, the former Coca-Cola GB marketing director, has joined Unilever as the global vice president of marketing for Knorr.
British Airways out of the red and into the black
Branwell JohnsonBritish Airways (BA) has posted a pre-tax profit of £158m for the first half as the airline begins the final countdown to its merger with Iberia.
Eurosport appoints new MD
Joanne OattsEurosport has promoted David Kerr to the role of managing director, as part of a restructuring of its UK operations.
Metro promotes Britney Spears’ Radiance
Joanne OattsMetro newspaper is launching a campaign to promote pop star Britney Spears’ new fragrance in the run up to Christmas.
Virgin Media promotes 100Mb broadband as profit rises
Joanne OattsVirgin Media is to launch its 100Mb broadband service in December.
Twentieth Century Fox elevates marketer Cameron Saunders to MD
Branwell JohnsonFilm company Twentieth Century Fox has promoted former marketing director Cameron Saunders to the position of UK managing director.