Superdrug has unveiled its first new television advertisement in a decade with a spot starring Gavin and Stacey actress Joanna Page. The first ad airs tonight (1 October) during the Coronation Street break, and has been created by HMDG, who won the account following a competitive pitch earlier this year. The campaign will run across […]
A viral video for climate change campaign 10:10 that shows schoolchildren, actress Gillian Anderson and ex-footballer David Ginola being blown up for not caring about climate change has been been removed from its website after sparking controversy.
BSkyB has announced plans to launch a new entertainment channel in early 2011 to show US imports including Mad Men, Treme, The Wire and Boardwalk Empire.
Yahoo has confirmed the exit of three leading executives: senior VP of audience, mobile and local David Ko, media head Jimmy Pitaro and Americas head Hilary Schneider.
BMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.
Budweiser is unveiling a new TV and cinema commercial, called Less Bubbles, as part of the launch campaign for Budweiser Brew No. 66.
Even if the world is even more of a global village thanks to the internet, it doesn’t mean one size fits all for online marketing strategy, argues Phil Stelter, client services director at Uniquedigital The biggest obstacle to any company seeking a global presence is the company’s own stereotypical westernised approach to targeting global consumers. […]
Innovation is needed in organisational structures to take full advantage of the opportunities offered by the digital world, argues Neil Perkin, former IPC marketing, digital and strategy director and now running consultancy Only Dead Fish. When a new agency called Co: launched this month in New York, a lot of people in the industry seemed […]
The European Commission (EC) has referred the UK to the European Union’s Court of Justice for failing to comply with Europe’s rules on internet privacy.
ITV has struck a two-year multi-platform sponsorship deal with Nivea for daytime show This Morning.
London’s South Bank arts and leisure venues have joined forces to market the area as a business destination.
Retargeting generates the highest lift in search queries, according to a study by ComScore.
Panasonic is to sponsor movies on Sky’s 3D channel as part of a £10m push for the technology in the run-up to Christmas.
Sky launches the UK’s first 3D channel today (1 October). What does the third dimension offer to advertisers? “Seeing is believing.” That is what Sky wants us to feel about 3D. Live demonstrations in pubs, cinemas and in-store have been running throughout the summer and will be ramped over the autumn. Hilary Perchard, director of […]
Virgin Atlantic is set to launch its first global television campaign to reinforce its added value positioning. Watch the ad here.