Kelly Brook lends glamour to LG handset

LG Electronics (LG) has signed a deal with model and TV personality Kelly Brook to be the face of the LG Optimus One handset, the company’s new smartphone.

/g/m/y/KellyBrookLG1.jpg

The company says that Brook’s hectic lifestyle makes her “an ideal ambassador” for the LG Optimus One and the handset design fits with Kelly’s glamorous image.

Alex Windle, head of marketing at LG’s mobile division says: “The phone represents the smart choice for anyone who has to maintain a busy lifestyle and Kelly really embodies that. It is accessible and affordable with many apps to entertain and plan your life.”

The LG Optimus One runs on Android 2.2, which features functionality such as Google Mobile services. It is available on contract starting at £20 per month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here