Barclaycard appoints B2B marketing chief

Barclaycard has appointed Xerox’s top global brand marketer Richard Wergan to help grow its business to business division.

/p/b/e/barclaycard160.jpg

Wergan has been named marketing director of its global business solutions unit. He will be responsible for all strategic marketing to Barclaycard’s business customers.

Jeff Dye, chief executive of the B2B division, says the hire is an “important step” in the development of its service offering.

“Richard’s background and experience will be vital in determining the offering we make to businesses, of all shapes and sizes, and ultimately in helping us to achieve our ambition to be one of the leading business payments providers in the world.”

Wergan joins from Xerox where he was vice president of worldwide brand marketing, advertising and media; he has also held senior positions at Unilever and Young & Rubicam.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here