P&G biggest spending advertiser of 2010
Lara O'ReillyProcter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.
Procter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.
The Department of Health has confirmed details of the £250m Change4Life “Great Swapathon” that will see companies including Unilever, Birds Eye and Mars take part in an initiative to encourage people to swap to a healthier lifestyle.
Price comparison site Moneysupermarket.com is to sponsor Britain’s Got Talent when the series returns to ITV in the spring.
Tesco has launched a new cash for gold service, to take advantage of soaring prices for the precious metal.
Value Added Tax has risen from 17.5% to 20% amid concern that the increase will hit retail sales as cautious consumers hold back on spending.
Facebook has received investment from Goldman Sachs which now values the company at $50bn (£32bn).
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The Co-operative Group is unveiling a new strapline for its food business, as part of a multi-million pound New Year campaign.
Innocent has launched its biggest ever multi-platform marketing campaign to position its smoothies as a healthy alternative to snacking.