RBS appoints marketing chief for wealth division

RBS has appointed Ian Ewart as director of marketing of its wealth division as part of an ongoing strategy to grow its wealth management franchise across each of its brands.

/w/l/c/rbs160.jpg

Ewart will be responsible for the marketing and communications strategy across all of the RBS wealth division brands including Coutts & Co, RBS Coutts, RBS International and Adam & Company.

He joins from Bank of America Merrill Lynch where he was head of international marketing. He has also held senior marketing roles at Barclays Wealth and HSBC.

Ewart will report to Rory Tapner, CEO of RBS Wealth Division.

Tapner says: “The development of our brands and the enhancement of all aspects of the client experience are fundamental to the continued success of our businesses. We are delighted to be adding someone of Ian’s exceptional experience, reputation and recognised expertise to the senior team.”

Last year the group appointed Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing to build and strengthen the company’s employer brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here