Hiring intentions among marketers remain robust despite falling optimism around marketing budgets and both their company’s and industry’s financial outlook as technological development, product launches and opportunities for business growth overseas fuel hiring.
Doing marketing isn’t the same as leading marketing, so Marketing Week has joined forces with leadership expert Thomas Barta to launch a course to teach marketers how to build influence and make an impact.
TSB’s Pete Markey had a baptism of fire on his promotion to CMO in 2018, dealing with an IT crisis and putting plans for new media activity on ice. Now he’s back on the job of sharpening the brand’s commercial edge and its points of difference.
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