Government readies activity to tackle £27bn cyber crime
Russell ParsonsThe Government is to launch a campaign warning the public of the dangers of cyber crime as part of a £650m drive aimed at improving online security in the UK.
Month: June 2011
LivingSocial to “overtake” Groupon this year
Lara O'ReillyLivingSocial will use a raft of product and service innovations as it looks to overtake market leader Groupon in the UK by the end of the year.
Oh what a night!
Josie AllchinThe great and good of the marketing world joined us at the Grosvenor House Hotel in London last Tuesday for the annual Marketing Week Engage Awards. What a night indeed! The atmosphere was electric from the start, fuelled by host Chris Evans, who ran a completely unprompted auction that raised more than £9,000 for the […]
Brands should learn to sell themselves
Rosie BakerThe relationship between supermarkets and the brands they stock is a delicate one. By using data from its own direct selling site, GSK is hoping to boost its in-store performance, and I expect more brand owners to do the same. Because they are the brand’s route to market and the connector between consumers and products, […]
FA reshuffles marketing and comms management
Russell ParsonsThe Football Association has filled the hole left by the sudden departure of marketing and communications chief Julian Eccles last month by handing temporary responsibility for the two areas to two of its most senior executives.
Amazon launches daily deals service
Lara O'ReillyOnline retailer Amazon has become the latest company to launch a daily deals service, to rival the likes of Groupon and Google Offers.
Global TV ad market to slowdown
Rosie BakerThe global TV advertising market is facing a slowdown this year following a rebound in 2010, according to a report.
Nokia denies Microsoft takeover rumours
Jessica DaviesNokia has refuted speculation that it is to be bought by Microsoft, according to reports.
M&S names former Arcadia marketer as brand chief
Rosie BakerMarks & Spencer has appointed former Arcadia marketing boss Alison Jones as its brand director for general merchandise.
Asos “on track” for £1bn sales by 2015
Lara O'ReillyOnline fashion store Asos has posted a profit lift of 41% on the back of strong international growth and says it expects to achieve £1bn in sales by 2015.
Satisfaction is guaranteed by top US brands
Josie AllchinA new ranking of US brands shows consumers on the other side of the Atlantic are not prepared to pay more for higher levels of satisfaction
Blondie album launch could repair the broken CD
Lara O'ReillyLara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her views on what companies from Apple to Zynga are up to in the wired world of the web.
O2 allows Facebook top-ups
Ronan ShieldsO2 is letting its prepaid subscribers top up their accounts directly from its Facebook page, which it claims is the first true social commerce strategy for a mobile operator.
As one door closes, another opens window of real-time opportunity
As the opportunities for marketers to exploit Skype’s potential grow, social media has suffered a very serious setback. Two stories hit the headlines last week that are likely to change marketing communications for the next few years. First, Microsoft bought internet phone service Skype for $8.5bn (£5.2bn). With some financial analysts questioning whether Microsoft has […]
Estée Lauder brands sponsor Marie Claire iPhone app
Gina LovettEstée Lauder Companies has signed a three-month sponsorship of Marie Claire’s Genius Beauty iPhone app.