One of the most common complaints of marketers is that they don’t know how to do social media. Or more precisely, they don’t know how to measure its effects. It shouldn’t be so hard. Brian Solis, author of the social media guide book Engage, observed last week that brands are not taking advantage of the […]
Molson Coors is readying a £7.3m relaunch of its flagship Carling brand with new packaging, marcomms and sub-brand in a bid to arrest declining market share.
InterContinental Hotels Group (IHG), owner of the Holiday Inn, Hotel Indigo and Crowne Plaza brands, is restructuring its senior management and parting company with chief marketing officer Tom Seddon.
The Weather Channel is hoping to increase its brand awareness in the UK by offering advertisers what it claims are the first ever location-based digital ads that adapt depending on the weather.
Amid the predictable doom and gloom reported about the quarterly Bellwether of the mood of the marketing nation, there was reason for optimism, particularly if you are a direct marketer. Marketers glancing at the IPA-backed barometer of 300 top marketers last week could have been forgiven for thinking that all was lost. Almost a quarter […]
Molson Coors is to launch two female-friendly beers, Animée and Carling Chrome, in a bid to exploit what it claims is an £160m untapped market of women beer drinkers.
The number of consumers searching for retail information on their mobiles quadrupled in the three months to June, according to figures from the British Retail Consortium and Google.
Sainsbury’s has launched a transactional mobile site that lets users reserve items from their phones and then collect in store.
Aegis Group has bought a stake in mobile technology company Tigerspike for $11m (£6.8m) to bolster its mobile marketing services.
Ryanair and Virgin Media took a poke at News Corp this weekend as the phone hacking scandal continued to heat up and take more casualties.
Kelkoo, the online shopping comparison site, has recruited Premier Inn marketer Steve Conway to take the newly created position of European brand marketing director.
O2 has admitted some of its staff placed highly positive reviews about its new Priority Moments app in the Apple App Store, hours before its official launch.
Analysis: News Corp kickstarted a multi-pronged communications strategy today (15 July) to disinfect its “toxic” corporate reputation, and that of its brands, in a bid to convince advertisers and readers that it is still safe to be associated with its media properties. REBEKAH BROOKS The media giant lit the fuse of its clear-up operation by […]
The Daily Mail owner is understood to be launching a Sunday tabloid to grab readers orphaned by the closure of the News of The World (NOTW).
Diageo is launching a new liqueur brand targeting women in partnership with hip-hop star Pharrell Williams.