Warc report: international ad spend forecast cut
Branwell JohnsonMarketing intelligence service Warc has cut its prediction for international ad spend growth this year to 3.2% and actually forecasts negative growth at adjusted inflation levels.
Month: August 2011
The evolution of loyalty
Mary-Louise ClewsAs loyalty moves further towards the heart of the modern marketing strategy, brands are finding new ways to ensure their schemes deliver extra value.
Data matches daters
Maeve HoseaAs the internet dating market continues to grow, online matching services are employing increasingly sophisticated data analysis techniques to find the perfect partner for their users.