Subway looks to “click and collect” to bolster loyalty
Ronan ShieldsSubway is launching its first ’click and collect’ service for mobile users as it looks to nab customers from fast food rival McDonald’s.
Month: August 2011
Brands cash in on Rihanna tour
Rosie BakerBrands are looking to cash in on Rihanna’s popularity as both Renault and Nivea launch major promotions in the run up to the pop singer’s US and European tour.
Christian charity turns to gamification to engage young
Rosie BakerTearfund, the Christian international aid charity, is looking to drive engagement with young supporters with the launch of a mobile gaming platform.
Mountain Dew eyes Facebook store launch
Jessica DaviesMountain Dew Energy is considering launching its first Facebook store to give fans exclusive access to limited edition drinks.
Nat Mags and Hachette Filipacchi to consolidate as Hearst Magazines UK
Gina LovettNational Magazine Company and Hachette Filipacchi are to merge and rebrand as Hearst Magazines UK, following US media giant Hearst’s acquisition of Lagardère properties.
Location data can differentiate Groupon
Michael BarnettCould brands riding the wave of discounting finally have found some differentiation through data? Location-based mobile app Foursquare has begun distributing deal offers from Groupon, giving consumers the opportunity to redeem them immediately as they are passing by an outlet. Groupon’s explosive business growth has been mostly based on its first-mover advantage in a sector […]
Npower readies Foursquare-like Football League push
Lara O'ReillyNpower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.
Yahoo! looks to bolster advertiser offering
Ronan ShieldsYahoo! UK has unveiled a newly-merged commercial and creative team under the Yahoo! Studio brand as it looks to boost advertiser and client spend.
Overlook door step “rogues” at your peril
Russell ParsonsDespite being one of Britain’s best loved characters in the country’s most popular sitcom, the questionable marketing techniques used by Derek “Del Boy” Trotter are always invoked to demonstrate bad practice. And so it proved last week when the MPs that make up the energy and climate change committee slammed energy suppliers for using “Del […]
Channel 5 shakes up marketing for Big Brother
Lara O'ReillyChannel 5 has parted with its marketing controller Zoe Harris and is set to restructure its marketing team ahead of the launch of Big Brother later this month.
BSkyB restructures customer marketing following Zappia exit
Lara O'ReillyBSkyB has lost its managing director for its marketing and customer division, Andrea Zappia, to News Corp’s Sky Italia, resulting in a restructure of the former company’s customer marketing operations .
Groupon and Foursquare launch first deals
Jessica DaviesGroupon and Foursquare have launched their first joint deals since the companies formed a tie-up last month.
Vodafone names RSA’s Sheikh global brand chief
Russell ParsonsVodafone has drafted in former RSA marketing chief Clare Sheikh to lead global brand strategy for the telecoms company.
Jason Donovan to star in Wall’s sausages viral
Rosie BakerWatch the video here
First Direct crowdsources digital marketing
Russell ParsonsFirst direct is to crowdsource future digital marketing innovations in a bid to offer customers a stake in the products and services they will use.