To find out more about brands as education providers, click here Get the inside view from our Q&A with Exeter University’s marketing and communications director, here New opportunities are opening up for marketers as public, private and brand-backed vocational higher education providers call on their skills to help them generate additional income. The introduction of […]
The future of search is certainly going mobile (MW 21 July). Research from Google shows that 79% of people use their smartphones while shopping and 70% use them while they are actually in a store. Projections suggest that mobile searches could outnumber desktop searches as early as 2013. However, most companies still send a desktop […]
Brands that promote their ethical stance are more likely to attract and retain affluent consumers, according to new research seen exclusively by Marketing Week. Ethical consumers tend to be more affluent than average and are more likely to favour brands that they believe share their green values, according to research by consultancy Goodbrand, seen exclusively […]
Molson Coors’ bid to woo women with a ’feminine’ beer shows just how misguided and clumsy gender targeting can be. I may be a woman, but I seem to have lost my sweet, ladylike nature when it comes to female-focused marketing. With the drinks industry launching several campaigns this summer especially for the girls, I’ve […]
Debenhams is planning to roll out online kiosks with access to its ecommerce site in all its department stores to boost its multichannel operations.
This week has been the most frustrating I can remember for a long time. After almost two years working on a major piece of innovation, we have been stopped by the global category powers, who remain unconvinced with my quantitative concept testing scores. We cannot progress to launch. The computer says no. This is not […]
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
AOL has launched its first tablet magazine, Editions, to take on publishers such as News Corp and Seven Publishing.
Could marketers find their most rewarding jobs in the changing education sector? Find out here To find out more about brands as education providers, click here Marketing Week (MW): Exeter University is pouring £250,000 into its marketing. What do you aim to achieve? Stuart Franklin (SF): We have a small in-house market research function along […]
Retailers should maximise their use of video and image content on their websites to boost their Google search visibility, claims a study.
Could marketers find their most rewarding jobs in the changing education sector? Find out here Get the inside view from our Q&A with Exeter University’s marketing and communications director, here Brands have been moving into the higher education sector for some time. Department store Harrods now offers an honours degree in sales with Anglia Ruskin […]
Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.
Cravendale has launched a new cinema ad as part of its £12m “The Milk Matters” campaign, designed to demonstrate its “superior quality and taste”. The ad questions “who first thought to milk a cow”, and suggests it was the result of dream featuring a phantom cow whispering “milk me Brian”. It follows the Bertrum Thumbcat […]
Happy Egg is to ramp up its digital strategy and increase NPD in a bid to become one of the UK’s top 100 brands.
Alcohol brand Cell Drink has been slammed after breaking a fistful of advertising rules in a Youtube campaign that features free runner Tim Shieff.