Microsoft’s Skype takeover receives regulatory go ahead
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition. Read the full article here.
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition. Read the full article here.
Levi’s has launched a co-creation music campaign following tie-ups with Spotify, rock band Primal Scream and Clash magazine. Read the full story here.
British male grooming brand Bulldog is launching its first cause related marketing activity through a partnership with the Royal British Legion’s poppy appeal.
Pricing is the watchword of the moment. First Tesco and Asda drop their trousers, then Sainsbury’s responds by refunding its customers via couponing. Even the upmarket folk at Waitrose have been on the phone demanding that we contribute to their “essential price cuts” or face the consequences. As the heat intensifies over the next few […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.