Govt returns to shock tactics in smoking ad
Russell ParsonsThe government is to launch what it claims is the “most hard-hitting” anti-smoking campaign in recent years to warn of the hidden dangers to children from second-hand smoke.
Month: March 2012
IHG hires Larry Light as top marketer
Branwell JohnsonInterContinental Hotel Group (IHG) has recruited former McDonald’s marketing chief Larry Light to take responsibility for global brand building.
Tesco bids to become the home of gaming
Seb JosephTesco has launched a print campaign to highlight its video game offering, a move that comes in the week the company behind retailer Game fell into administration.
BlackBerry’s ‘back to business’ plan may see it out of business altogether
Lara O'ReillyAs if last year’s service outage wasn’t enough, BlackBerry has now announced plans to temper down its involvement in the consumer market altogether, leaving its legions of loyal teenage BBM fans wondering which brand they should turn to for their next upgrade.
‘Government marketing saves money’ argues ad industry
Russell ParsonsThe government should be spending more on marketing than it did last decade because the societal benefits of effective public information campaigns far outweigh the cost to the taxpayer, according to DDB chief executive Stephen Woodford.
Portas review ignites Government innovation fund for high street
Seb JosephThe government is to launch a £10m innovation fund to rejuvenate empty shops after accepting almost all of the recommendations from last year’s independent review by retail expert Mary Portas.
HTC prepares to unveil ‘the new HTC’
Lara O'ReillyHTC is to roll out its biggest ever global campaign to support the launch of its One family of smartphones, part of its strategy to reveal “the new HTC” to consumers.
ActionAid to expand fundraising opportunities
Rosie BakerActionAid is developing a range of more flexible product propositions to appeal to a broader supporter base as it looks to boost donations.
Autoglass creates joint sales and marketing role
Branwell JohnsonWindscreen repair specialist Autoglass is using the departure of its marketing director as a prompt to restructure and create a sales and marketing director role to oversee both departments.
BlackBerry backs out of consumer market
Lara O'ReillyBlackberry says it will go back to its roots and concentrate on targeting business users after failing to compete with rivals such as Apple and Samsung.
News Int readies ‘premier’ car listing site
Lara O'ReillyNews International is to launch a car listings site that looks set to put it in direct competition with Auto Trader.
Everton FC agrees Nike deal
Seb JosephEverton is to sign a three-year kit sponsorship deal with Nike in a bid to grow the club’s global fanbase.
Keep it simple, stupid
Rosie BakerKeep it simple, stupid or K.I.S.S., if you like acronyms, is one of the oldest rules in the book, but one that is becoming more rather than less important to marketers as retail gets more competitive and technology encroaches on every aspect of consumer experience.
Spare a thought for the way your customers think
Richard MaddenA new book on how our brains respond to different situations offers insight into the way people process marketing messages.
COI: a history in ads
Russell ParsonsAfter 65-years, the Central Office of Information is to formally close for business at the end of this week. The perfect time, then, to look back, and celebrate several decades of public information ads launched on the COI’s watch.