Tesco introduces mortgages to the trolley
Russell ParsonsTesco has upped its range of financial services with the launch of mortgages.
Month: August 2012
M&S in digital store overhaul
Rosie BakerMarks and Spencer is ramping up its use of in-store technology as part of CEO Marc Bolland’s store overhaul programme.
Thistle launches loyalty scheme
Rosie BakerFive-star Guoman and Thistle Hotel group is introducing its first loyalty scheme in a bid to differentiate from other high end hotel groups.
Olympics helps boost spend on outdoor
Lara O'ReillyThe Olympics, Euro 2012 and the Diamond Jubilee all helped contribute to a near 10 per cent revenue growth in outdoor media, according to figures from the Outdoor Media Centre.
Q&A: Cadbury 2012 boss Norman Brodie
Seb JosephMarketing Week speaks to Cadbury’s London 2012 general manager Norman Brodie about how its activity as a Olympic sponsor has given its marketers a legacy of marketing assets to be used across the Cadbury portfolio well beyond 2012.
P&G posts higher than expected results
Nick HuberProcter & Gamble (P&G) has reported higher-than-expected quarterly profit despite a drop in sales.
IOC must find ways to protect sponsors from social ambush
Nick HuberLocog and sponsor brands should improve social media monitoring and provide athletes with better training on how to use social platforms during the olympics to protect the rights of sponsors against “ambush” marketing, say branding experts.
Aspall eyes ‘wine-like’ premium postioning
Seb JosephAspall has outlined a long-term brand communications platform strategy to help its cider brand be seen as a “viable alternative” to wine with meals in pubs and restaurants.
M-commerce could have stemmed Olympic ticket fiasco
Seb JosephThe public frustration levelled at Locog over the empty seats at Olympic venues this week could have been lessened if the organising committee had a more comprehensive mobile strategy to allow people to purchase left-over tickets for events using their devices.
Advertisers turning off men and women
Nick HuberAdvertisers are alienating men and women because they continue to use outdated gender stereotypes in their advertising, new research has found.
Olympic sponsorship lifts Adidas sales
Seb JosephOlympic sponsor Adidas has hailed its biggest ever UK marketing campaign ‘Take the Stage’ for lifting sales of London 2012-related merchandise to around around £100m.
Olympic sponsors unite behind Jessica Ennis
Seb JosephOlympic sponsors British Airways, Adidas and Procter & Gamble (P&G) have launched tactical marketing campaigns to show their support of Team GB medal hopeful Jessica Ennis ahead of today’s (3 August) heptathlon event.
McDonald’s preps crowdsourced Olympic ads
Rosie BakerMcDonald’s has attracted 20,000 submissions for its user generated content campaign to support its Olympic activity since the start of the Games.
Pressure on Chevrolet to fulfil global dreams
Seb JosephGeneral Motors’ tie-ups with Manchester Utd and Liverpool give Chevrolet the global staging platform to extend the brand beyond North America, providing it has faith in the sponsorship strategies laid out by its recently departed CMO Joel Ewanick.
Mail launches mobile commerce app
Nick HuberDaily Mail readers will soon be able to use smartphones to buy products from their newspaper’s pages in what is thought to be the first mobile commerce service of its kind.