Is marketing an art or a science?

Data specialists discuss the age-old question and provide some unexpected answers.

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With the rise of the importance of data driven insights in devising marketing strategy, the age-old question of whether marketing is an art or science has gained fresh momentum. Watch what data professionals have to say in this video and you may find a few surprises. The featured specialists are all judges for this year’s Data Strategy Awards 2013 and include representatives from British Gas Business, Post Office, TUI UK and more. Tables are still available for the Data Strategy Awards on 7 February and you can find out more here.

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