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Twitter needs a marketing lifeline
Lara O'ReillyTwitter’s share price has been haemorrhaging this week as the site revealed in its first earnings report since it went public another first for the company: successive quarterly slowdowns in user growth.
Marmite’s controversial ad sparks 14% sales uplift
Seb JosephUnilever’s controversial Marmite ad spurred a 14 per cent increase in sales last year providing a bright spot amid stagnant revenue from the group’s wider food business.
Giffgaff: Carbon impact can’t be ignored when signing off on media plans
Grace GollaschGiffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Oatly’s creative chief: You can’t strategise on purpose
Niamh CarrollBrands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Marketoonist on understanding the target
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community
Josh StephensonNaomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.