Video: Data Strategy Awards winners celebrate
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.
SABMiller is switching the focus of its marketing and innovation teams from regional to global initiatives to allow best practice to be shared more effectively.
Breakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Data Strategy Awards winners expect trends such as “small data” and mobile and geo-location initiatives to emerge during the coming year. Watch what these experts had to say after carrying off their trophies at the recent awards gala evening.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.