How was it in the days before loyalty marketing?
In association with SASbrightcove.createExperiences(); Download whitepaper: Retail loyalty and the consumer Click here to visit the SAS big data homepage
Month: April 2014
SAS: The Future of Data Marketing
In association with SASWhat are your thoughts on the future of data? brightcove.createExperiences(); Download whitepaper: Why marketers need data visulisation How will businesses ensure their staff are the right kind of people for the future? brightcove.createExperiences(); Download whitepaper: Outside looking in: the CMO struggles to get in sync with the C-Suite What will the […]
SAS: Data Challenges
In association with SASWhat are the challenges for data-driven marketing? brightcove.createExperiences(); Download whitepaper: Big data’s biggest role – aligning the CMO and CIO What are the advantages of handling data in-house? brightcove.createExperiences(); Download whitepaper: Single view of the customer in UK businesses and the emerging role of big data What concerns are there for […]
SAS: The Impact of Technology
In association with SASWhat impact is technology having on marketing? brightcove.createExperiences(); Download whitepaper: Innovations in digital and mobile marketing How has analytics changed marketing over the last 20 years? brightcove.createExperiences(); Download whitepaper: Ten ways to a customer centric data driven business strategy What do always connected consumers mean for business? brightcove.createExperiences(); Download whitepaper: Customer […]
Microsoft completes Nokia acquisition
Lara O'ReillyUPDATED 13:51PM: Microsoft has today (25 April) completed its purchase of Nokia’s handset business, with the latter brand also moving to scotch rumours the merged company would cease producing Nokia branded products in favour of “Microsoft Mobile” products.
Unilever ‘flattered’ by Dove Real Beauty parody video
Lara O'ReillyUnilever has said it is “flattered” by a video created by US comedy network Above Average Productions which parodies its latest Dove Real Beauty “Patches” ad.
Starbucks credits loyalty programme for global sales boost
Sarah VizardStarbucks has credited its ‘best-in-class’ loyalty programme for helping to boost global sales at its coffee shops but revealed that sales at its UK business fell for the first time in 16 years as it shut a number of unprofitable stores.
Hotels.com CMO joins TotallyMoney.com
Lara O'ReillyFormer Hotels.com global chief marketing officer Nigel Pocklington is leaving to become the chief executive of credit comparison site TotallyMoney.com.
Microsoft’s cloud strategy shows early signs of pay off
Lara O'ReillyMicrosoft reported better than expected profits in its first quarter as its efforts to “rationalise” marketing spend and focus its efforts around its cloud computing business appeared to translate into sales.
Cheapflights ups brand building efforts to support international expansion
Russell ParsonsCheapflights is increasing investment in brand building efforts as the travel search site looks to support international expansion plans.
Debenhams highlights exclusive ranges in summer campaign
Sarah VizardDebenhams is shining a light on its exclusive own-brand ranges with the launch of its summer marketing campaign which will include products from its own-label clothes for the first time.
Supermarkets’ new price war risks damaging relations with food brands and consumers
Sarah VizardThe question over whether the supermarkets are embarking on a price war appears to be getting answered. This week, Tesco announced a further round of price cuts with the cost of items from baked beans to bacon to prepackaged cucumber falling. That is on top of the £200m it has already said it will invest.
What are the advantages of handling data in-house?
In association with SASbrightcove.createExperiences(); Download whitepaper: Single view of the customer in UK businesses and the emerging role of big data Click here to return to the SAS big data homepage
SAS: What does big data mean for the future of marketing?
In association with SASVideo: Lucy Handley, SAS introduction The world of marketing is changing. The power is now with the consumer and toleration for poorly executed generic marketing is zero. It is becoming increasingly important to understand where customers are spending their time, both on and offline.
SAS: The Rise of Big Data
In association with SASHow was it in the days before loyalty marketing? brightcove.createExperiences(); Download whitepaper: Retail loyalty and the consumer How can big data be used to marketing’s advantage? brightcove.createExperiences(); Download whitepaper: Big data, small data Click here to return to the SAS big data homepage