Pivots
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Mobile Marketing Association (MMA) has redefined its mission statement to evolve away from its technology roots and boost the innovative use of mobile marketing among brands.
Scope is launching a marketing campaign that aims to guide the public through situations with disabled people where they may feel uncomfortable after research by the charity found that the majority of people don’t know how to act around disabled people.
The Co-operative Group needs more marketing expertise on its board if it is to secure its future, according to a report into its governance, a call that comes just over a month after its group marketing director was stood down from its management board.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.