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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Ebay is to step up its reassurance campaign after perceptions of the brand plummeted in the days after revealed it was hit by cyber attack that compromised the personal data of its 145 million users.
Facebook is to begin trialling its Premium Video ads in the UK next month, a format that plays videos automatically without sound as users scroll through their News Feeds and is designed to help marketers produce large scale awareness and branding campaigns.
Both Facebook and Twitter have long touted their platforms as complementary to TV, but the former social network’s launch of a new tool that commandeers the microphone in users’ smartphones to listen to what they are watching could prove a lucrative data asset that will help wrestle more broadcasters’ budgets over to the platform.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.