Playing it safe
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Bentley is teaming up with British smartphone brand Vertu in a five-year partnership that will see the two firms work together to create ‘distinctive’ luxury smartphones.
The World Cup is set to give a big boost to the UK advertising market, pushing expenditure forecasts up for the rest of the year and in 2015 as advertisers prepare to plough more of their media outlay into online and mobile channels.
Ryanair is launching a digital innovation hub, Ryanair Labs, as it aims to kickstart an ‘online travel revolution’ that can ‘change the world of online air travel’.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.