Branded content night
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Goldsmiths is aiming to make its brand more distinctive in a “beige” jewellery market with the launch of a new strapline and marketing push that aims to give the brand a more “aspirational and luxury” feel.
House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology.
General Mills is relaunching key brand Häagen-Dazs in the UK with a campaign focusing on the quality of its ingredients as it looks to tempt lapsed consumers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.