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‘Ad mum’ is dead, long live real mums
Justine RobertsAt last year’s Mumstock, the annual ‘marketing to mums’ conference we rather cheekily told the 400 or so marketing and advertising professionals who paid to come along where lots of them were going wrong when it came to connecting with mothers.
Unilever spies emerging market opportunities at MWC
Jonathan BaconUnilever has identified opportunities to expand its reach in emerging markets as a consequence of innovations unveiled at Mobile World Congress (MWC) this week.
What the new Morrisons CEO appointment means for its marketing
Thomas HobbsNew Morrisons chief executive David Potts must avoid looking back too much at his Tesco past for inspiration if the struggling retailer is to return to growth and successfully revamp its marketing.
Marketers on proving effectiveness when the economy is against you
Niamh CarrollLinking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
The Marketing Academy reveals its 2024 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Ford: Using ‘business metrics’ can earn marketers a seat at the top table
Grace GollaschTrading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
ITVX delivers double-digit growth in streaming hours and ad revenue
Niamh CarrollThe streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.