Camelot marketing boss Sally Cowdry takes on expanded role

Camelot is to combine its retail, marketing and consumer functions, expanding marketing boss Sally Cowdry’s role, as it looks to improve consistency and make the most of its retail channel.

Cowdry, currently marketing and consumer director, will become consumer and retail director. Her role in charge of marketing will remain the same but she will also take on overall responsibility for retail.

James Pearson will take on a role as the head of the retail channel and report into Cowdry.

The move comes as Duncan Malyon, sales director for Camelot UK, moves to join Camelots international business as the SVP of North America. During his tie in the UK he was responsible for implementing its retail strategy and leading its customer operations and distribution teams.

National Lottery’s retail sales have increased by more than 30% over the last six years, according to CEO Andy Duncan.

Duncan adds: “Combining our retail, marketing and consumer functions will enable us to take full advantage of the synergy between brand communications, retail activation and in-store execution – helping us to build an even stronger retail channel in the years ahead.”

Cowdry joined Camelot in early 2013 from O2, where she had served for more than a decade including when it was still BT Cellnet. At the time of her departure she was the top marketer launching several major initiatives including O2 Priority Ticketing and the Priority Moments loyalty shceme.

Prior to joining BT Cellnet in 2009 she was part of the marketing team that launched BAA’s Heathrow Express and has held roles at Stena Line.

Andy Duncan, Camelot’s CEO, says: “Combining our retail, marketing and consumer functions will enable us to take full advantage of the synergy between brand communications, retail activation and in-store execution – helping us to build an even stronger retail channel in the years ahead.”

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