The luxury fashion brand aims to get its latest collection in front of Snapchat’s 100 million daily active users for a 24-hour period only.
The Snapchat show will reveal the collection looks as finishing touches are being made, as well as a Snapchat-curated montage of crowd-sourced Burberry show related video and imagery.
Burberry’s collection will be available to view on Burberry’s Snapchat account from 7pm time on Sunday 20 September.
Burberry first partnered with Snapchat in February this year, when it captured live moments from its Autumn/Winter 2015 womenswear collection.
In April, Burberry showcased its “London in Los Angeles” event on the social platform, which included appearances by models Cara Delevingne, Naomi Campbell and Jourdan Dunn. The brand also revealed real-time content from the event including arrivals on the red carpet and front row reactions.
Burberry CEO Christopher Bailey says: “We are excited to be working with Snapchat to launch the Burberry Snapchat Show allowing a unique, real time view of the creation of our show which will include an unprecedented collection premiere hours before it hits the runway.”
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