To create the mythical billion-dollar business, entrepreneur and investor Sherry Coutu recommends targeting ‘scale-ups’, not startups – companies with momentum where marketers have a key role.
With Airbnb now appearing on the high street thanks to a new partnership with STA Travel, James McClure, its general manager for the UK and Ireland, has told Marketing Week that the disruptive travel startup is committed to developing into an ‘iconic super brand’.
Uber is still learning how to articulate its values and tell its brand story to the wider world, its CEO and co-founder Travis Kalanick told the Dreamforce conference in San Francisco.
Ahead of the Dreamforce conference in San Francisco last week, Marketing Week took an exclusive tour of some of the city’s most exciting tech brands to see what makes them tick.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.