Bad recruitment experiences cost brands millions
Giving job seekers a poor experience could turn them off a brand from a consumer perspective too.
Giving job seekers a poor experience could turn them off a brand from a consumer perspective too.
Marketing Week wants your view on which big brands are the best employers for UK marketers, with two £100 prizes up for grabs. Please share the survey with your marketing colleagues to help us get the best possible data.
Confidence doesn’t come naturally to everyone but there are ways to boost it and control it that all marketers can learn. Ahead of their session at the Festival of Marketing, Virgin Red’s Helen Tupper and Sainsbury’s Sarah Ellis, share their tips and advice.
The quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.