The big debate: Should clients pay agencies to pitch?
Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
An old chestnut rolled towards me last month and I am still not sure what to think about it. Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad […]
Marketers from Just Eat, SCA Hygiene Products and TUI Group share their advice for achieving the most effective and fruitful agency relationships.
Marketers should stop allowing finance or procurement to take over responsibility for agency relationships or risk ended up with only satisfactory creative that doesn’t drive business growth, according to industry experts.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.