Sainsbury’s gives the gift of time in Christmas campaign
Leonie RoderickSainsbury’s Christmas ad is moving from CGI cat Mog to stop-animation puppet Dave, who wants to spend as much time with his family as possible over the festive period.
Sainsbury’s Christmas ad is moving from CGI cat Mog to stop-animation puppet Dave, who wants to spend as much time with his family as possible over the festive period.
The German discounter focuses on product quality in Christmas campaign featuring a farmer who is “addicted to turkeys”.
The retailer is hoping to create a more emotional connection with consumers as it debuts Christmas marketing activity it claims is ‘not just a traditional ad campaign but a customer experience campaign’.
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea”.
From Trump’s marketing victory to M&S’s ad cuts, and on a lighter note John Lewis’s hotly-anticipated Christmas ad, it has been another eventful week in the world of marketing.
Tesco’s brand reputation has been negatively affected after Tesco Bank was targeted by hackers last weekend, which saw cash stolen from 9,000 current account holders.
William Hill says it is differentiating itself from other gambling businesses, focusing on a single message and emulating content focused brands including Stella Artois, Nike and O2.
Brands are increasingly using real people in their ads, as consumers reject flashy big-budget campaigns in times of austerity, but does this approach resonate with audiences?
As more brands turn to real-life people and situations in ads to connect with consumers, Marketing Week studies the emotional responses these ads elicit in comparison to big budget campaigns.
With British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
Airbnb is looking to start owning more of its users’ “end-to-end travel experience” by placing a bigger focus on its hosts and organising activities.
Dating app co-founder and CEO Sean Rad on eliminating ‘locker room talk’ and why 2016 was the right time for Tinder to go political.
There are many debates taking place around one of the most significant sections of marketing strategy – segmentation and targeting. Most are nonsense.
News UK is restructuring its customer and product marketing teams for its newspapers by turning them into title-focused teams.