P&G on how it cut agencies by almost 50% to optimise its marketing spend
Leonie RoderickProcter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.
Procter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.
As Royal Mail MarketReach launches its Insight Engine, a tool designed to help marketers plan an effective campaign, Marketing Week shares four infographic galleries that show how direct mail can work for your brand.
The German discounter wants the Twitter-based initiative to put “control back into the hands of consumers”.
The fast food giant is placing its bets on a vintage wooden doll this Christmas.
From festive excitement surrounding the latest Christmas ads to Facebook admitting more measurement errors, here are five marketing stories that mattered this week.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Heineken is partnering with Deliveroo to enable its brands to go straight to customers for the first time.
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
McDonald’s is shifting its customer experience to keep up with digital disruptors like Uber and Airbnb.
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.
Aviva’s CEO Mark Wilson believes many marketers have forgotten the fundamentals of marketing and what it takes to successfully grow a business.
Instagram is hoping to convince both brands and consumers that it can become a shop, not just a shop window, but it faces a number of challenges.
Facebook has been overstating a number of key measurements, but says it is working to fix the problems.
In a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.