L’Oréal looks to capitalise on ‘golden age of beauty’ with ecommerce push
Leonie RoderickL’Oréal is looking to push heavily into ecommerce and build more direct consumer relationships, but admits it could sell off The Body Shop as sales struggle.
L’Oréal is looking to push heavily into ecommerce and build more direct consumer relationships, but admits it could sell off The Body Shop as sales struggle.
From The Times investigation into ad fraud to Aldi becoming the UK’s fifth biggest supermarket, here are five of this week’s most important marketing stories.
The fashion retailer talks to Marketing Week about its relationship with ASOS, the current state of the high street and why it won’t use micro-moments in its latest campaign.
An investigation by The Times has thrust the spotlight on the murky world of brand safety but there are steps marketers can take to alleviate the risks.
Marketing Week has lined up a stellar panel to explore how marketing teams will look in the future at Marketing Week Live on 8-9 March.
PizzaExpress claims to be the first UK restaurant to allow customers to book a table at their local restaurant via a Facebook Messenger chatbot.
In the first instalment in Marketing Week’s new Life Beyond Marketing series, which explores the opportunities open to marketers beyond their day job and how to make use of untapped capabilities, high-profile marketers discuss the risk and reward of portfolio management.
Sainsbury’s ex-marketing director Sarah Warby also urged marketers not to be brave “just for the sake of it”.
The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control?
McDonald’s marketing boss Alistair Macrow believes the increasing power of social media platforms has made it easier for myths around what is in its food to spread.
The campaign, which launched last year, wants to stop brands buying adverts in the Daily Mail, The Sun and the Daily Express but faces a struggle convincing marketers of the business case for the move.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mondelez says promotional spending in the UK and US “was a little tougher” than it expected in 2016, leading it to reappraise its marketing tactics.
American marketers have an exquisite dilemma: should they stand against President Trump’s policies and risk alienating half their market, or stay impartial and weaken their brand values?
Digital media fragmentation has driven down the price of online ads but at a cost to creativity and brand fame, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.