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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Publishers, brands and agencies may fear the Facebook news feed changes will harm their businesses, but they are the right thing to do for users and the company’s long-term value.
The social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.