Marketoonist on brand standing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Plus Google bans abortion ads in Ireland and Vodafone acquires Liberty Global cable networks across Europe.
As programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Having increased digital investment as it raised its marketing budgets, the discounter has since scaled spend back to “more appropriate levels” after finding it wasn’t as effective as other channels.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
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Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.