Leadership, influence, celebration: What to expect from Marketing Week at the Festival of Marketing

Marketing Week is to play a bigger role than ever before at this year’s festival with its own stage and dedicated space to mark our 40th anniversary.

Leadership

New for 2018, the Marketing Week Strategy Stage will bring to life some of the biggest strategic challenges for marketers, with the help of some of the biggest names around.

Highlights include:

  • Two legends of the industry, Sir John Hegarty and RBS CMO David Wheldon, will be answering questions on the past, present and future of marketing to mark Marketing Week’s 40th anniversary.
  • In a session that we hope will bolster your standing, Marketing Week columnist and marketing leadership consultant Thomas Barta will appear alongside UKTV’s chief financial officer Mary Basterfield to discuss how marketers can earn influence in their organisations.
  • New Marketing Week columnist Helen Edwards will dig into loyalty and why everything you hear about loyalty is wrong.
  • Brand purpose is literally up for debate when nay- and yay-sayers Richard Shotton (author, Marketing Week columnist and head of behavioural science at Manning Gottlieb OMD) and Kim Gelling (Ella’s Kitchen’s top marketer) go head to head.
  • Tom Goodwin – author, columnist, antidote to groupthink and Zenith’s head of innovation and – will dig through the future and determine what changes do and don’t matter.
  • Rounding off the second day, with the help of Direct Line Group’s marketing director Mark Evans and Debenhams’ marketer and blogger Olivia Gold, we will unveil a new initiative aimed at promoting marketing in schools. The School of Marketing addresses the issues uncovered in our report earlier this year, including a lack of understanding and appreciation of what marketing is, which have left the discipline very low on young people’s list of future career options.

Marketing Week at 40

marketing week

To mark our 40th anniversary, there will be a special exhibition area dedicated to our auspicious past, featuring a history through back issues, a timeline of the 40-year history of marketing and Marketing Week, and the best campaigns of our lifetime.

We will also be celebrating this important milestone with a drinks reception on the evening of 10 October.

The Festival of Marketing takes place on 10 and 11 October at Tobacco Dock in London. For more information on speakers, the agenda and to book tickets go to www.festivalofmarketing.com

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