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ISBA fears EU changes to TV rules will stifle the Net

Marketing Week

The Incorporated Society of British Advertisers (ISBA) has warned that proposed changes to European television regulation, being discussed this week in Liverpool, could stifle internet content. ISBA director of public affairs Ian Twinn warns that updates to the EU’s TV Without Frontiers directive must not put European media outlets at a disadvantage, for example by […]

Utility, not commodity?

Marketing Week

In a sector where consumers pick their providers on price, brands are hard to build. But npower is doing better than most, says Nathalie Kilby Much like the England cricket team, npower is doubtless feeling energised after the Ashes victory. Record audiences of over 7 million viewers tuned in to Channel 4 to watch England […]

Del Monte appoints UK marketing head

Marketing Week

Del Monte has appointed David Wilkinson as head of marketing in the UK following a restructure of the European marketing division. Wilkinson was a senior marketer at Nestlé for 13 years before joining Kallo Foods as marketing director. He will start at Del Monte next week, reporting to UK general manager Peter Miller and will […]

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