How EasyJet will use data to differentiate in package holidays
Molly FlemingEasyJet is launching a package holidays offering, saying it sees demand for a new way of doing things despite the demise of Thomas Cook.
EasyJet is launching a package holidays offering, saying it sees demand for a new way of doing things despite the demise of Thomas Cook.
Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
Airbnb is promising to make the Olympics the “most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
McDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’.
Renault is celebrating the Clio’s 30th anniversary with a campaign that quietly and thoughtfully tells a same-sex love story that doesn’t descend into cliche.
As chief growth officer of Mars, Berta de Pablos-Barbier is dedicated to eliminating stereotypes, but as a junior marketer one senior leader’s advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.
BritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
Lidl is delivering ‘a Christmas you can believe in’ as it continues its strategy to be known for more than just price.
Steve Easterbrook was in the middle of a brand turnaround when he was fired on Sunday for a “consensual relationship” with an employee.
Easterbook has been forced to step down after a consensual relationship with an employee, which violates company policy, and will be replaced by Chris Kempczinski, the president of McDonald’s USA and a marketer.
Walkers is celebrating the 25th anniversary of the song All I Want for Christmas is You, as well as launching new flavours and on-pack promotion as it aims to appeal to younger audiences.
Since the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.
Unilever’s CEO Alan Jope is calling on activists to pressure the company to be better on climate and social issues after reports criticised the FMCG giant’s plastics progress.
The soft drink giant’s CEO James Quincey is encouraging a two-pronged approach to sustainable packaging that includes both zero waste and reducing companies’ carbon emissions.
Sport England’s partnership marks the beginning of a new strategy to create more branded content as it aims to appeal to more women.