BBC investigates product endorsement claims
The BBC has launched an investigation into claims that companies have paid to have their products featured on BBC programmes.
The BBC has launched an investigation into claims that companies have paid to have their products featured on BBC programmes.
Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.
Vodafone has been rebuked by the Advertising Standards Authority (ASA) for its ‘best in Britain bar none’ posters. The ASA says the campaign was misleading. The mobile phone company has also unveiled 15 new 3G handsets in an attempt to boost sluggish sales in the run-up to Christmas.
When does a revolution stop being a revolution and just become a way of life? The Diary reckons it’s when the revolution means you can feed your pets while you’re on holiday. PetPod pet feeders are surely a sign that the digital revolution has been won. Not only can commuters listen to a selection of […]
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.
Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that many still feel isn’t affordable to them and tackle NHS waiting lists.
As brands are reportedly demanding an increasing number of interview stages, marketers say they’re being asked to do more than ever to get a foot in the door.
More and more brands are talking about mental availability, but talk is cheap. To understand its value you need to recognise it for what it is – a metric to be measured, studied and tracked.