Vodafone has been rebuked by the Advertising Standards Authority (ASA) for its ‘best in Britain bar none’ posters. The ASA says the campaign was misleading. The mobile phone company has also unveiled 15 new 3G handsets in an attempt to boost sluggish sales in the run-up to Christmas.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.