Vodafone rapped for ‘best in britain bar none’ posters

Vodafone has been rebuked by the Advertising Standards Authority (ASA) for its ‘best in Britain bar none’ posters. The ASA says the campaign was misleading. The mobile phone company has also unveiled 15 new 3G handsets in an attempt to boost sluggish sales in the run-up to Christmas.

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AMV.BBDO unleashes Sainsbury’s “Try Something New Today” push

Marketing Week

Abbott Mead Vickers. BBDO has devised a television campaign for Sainsbury’s, backing the retailer’s ‘Try Something New Today’ strategy. The initiative includes five executions fronted by chef Jamie Oliver. The ads are part of chief executive Justin King’s Making Sainsbury’s Great Again plan to increase sales by &£2.5bn by March.

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