In order to engage with your customers in real time, customer care organisation needs agile tools that empower them to deliver the kind of top-notch customer service that builds relationships and positively impacts the business. Learn what it takes to not only survive in this new landscape, but to thrive.
Kinnerton Confectionary Limited
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As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.