Breakthrough Breast Cancer restructures

Breakthrough Breast Cancer is bringing together communications and fundraising with the creation of an engagement and income generation director role.

Breakthrough Breast Cancer

Kath Abrahams, former fundraising director at the charity, will now be responsible for the charity’s fundraising, communications, advocacy and campaigns divisions.

The reorganisation is a result of a review of the existing structures. The charity believes that bringing the divisions under one directorate better reflected the direction of the organisation and the most efficient way to co-ordinate activity to maximise return.

She says: “We’re looking to deliver a step change in the growth of our sustainable income, engaging and inspiring new and existing supporters as we seek to achieve even more for all those affected by breast cancer. We will be able to take a much more co-ordinated approach to engaging support now that we’re working together as a single team, which I know will give us the best possible opportunity to succeed.

Prior to joining Breakthrough Breast Cancer, Abrahams was director of development at NSPCC, where she headed up volunteer-led fundraising and its Full Stop appeal.

The charity is the latest in a raft of charities that have sought to more closely align their fundraising and marketing teams to break down the territorial barriers that have traditionally existed between the two.

As part of the restructure Breakthrough Breast Caner is also looking to appoint a director of research, policy and information to oversee its research management, policy and public health teams.


Secret Marketer

If only brands were like football teams…

David Coveney

Building on my footballing analogy from last week (I promise this won’t become a football column), for my sins I follow an underperforming club which has a mass following but is – alas – unable to win a game for toffee.

Data Strategy

Celebrations at Marketing Week Data Strategy Awards

Branwell Johnson

The leading lights in data marketing toasted the data-driven successes of 2012 last night (7 February) at a gala award ceremony. The Marketing Week Data Strategy Awards 2013, in association with Experian, attracted the cream of the industry and packed the Lancaster London Hotel with marketers and agency suppliers.


    Leave a comment